The departmental report that just isn't coming together. The industry article or executive summary no one has time to write up. Web content and direct mail pieces whose language seems laboured and confusing.... Why not let a professional communicator get your communications back on the right track?
Selected Corporate Samples:
|Product:||Carton Copy - Swiss Clinic|
|USP:||A new line of scientifically enhanced beauty products designed to mimic the results of surgical procedures|
|Background:||The client asked for carton copy that would impact on females 40+ at the retail shelf level for a series of six separate products requiring stand-alone presence under the Swiss Clinic umbrella.|
NEED A LIFT?
RX Lift & Renew – Instant Lifting System is a revolutionary three-step program developed by our clinicians as a holistic alternative to costly and invasive surgical techniques.
Each product is formulated with innovative anti-aging skincare, nutrients and technology to firm, tighten and protect right down to the cellular level. All three formulas work together to improve skin from without and within, delivering viable results with lasting benefits. Your skin is left firmer, smoother and "lifted" with a glow and radiance that will have your friends wondering "Did you...?"
RX Lift & Renew – Instant Lifting System is a three-step program formulated to give skin a firmer, more youthful appearance. The smoothing, firming and protecting treatments are designed to work in synergy to revitalize not just the outside but the inside as well.
Our revolutionary new system features HelioCutin, a proprietary complex exclusive to Swiss Clinic™ , which delivers protection from UVA photodamage and photoaging to the skin's cells through microscopic nanosome technology. Supported by a Firming Serum made from Hexapeptide-3 botanical extracts plus powerful antioxidant Alpha Lipoic Acids and anti-inflammatory Omega 3 oral supplement capsules, RX Lift & Renew System offers immediately seen results, with lasting anti-aging benefits.
|Product:||Web Content - dotfusion|
|USP:||Leading e-marketers with cutting-edge internet advertising and promotional solutions|
|Media:||Website & Brochure|
|Background:||The client requested a series of case studies written up in ad format that would promote his firm's ability to deliver measurable results to customers|
SEALED WITH A KISS –
1 PAIR OF LIPS, 1 ONLINE CONTEST,
1 INCREDIBLY SUCCESSFUL RETAIL QUARTER
You Gotta Love It!The Project
St. Vital Centre, a regional destination shopping center in Winnipeg, wanted to drive more traffic to their website during that all-important pre-Xmas retail season. They also wanted to grow their database, reward customer loyalty, and generate increased gift certificate sales.
So Dotfusion helped create the Kiss Contest, promoted via traditional advertising, including direct mail and in-mall signage in conjunction with a contest feature set smack dab in the middle of the website's home page.
All media had the same message: Log on to stvitalcentre.com to register for a personalized game number and be entered to win great prizes. The creative tie-in to the kiss was an advertising extra, subliminally signalling heartfelt customer appreciation.
|Client:||Canadian Parks & Recreation Association|
|Project:||Relevant Recreation (2006, Deb Comfort) A 210-page book and toolkit designed to help recreation professionals achieve significant social impact through selected tools and techniques|
|Background:||JustWrite was hired to do an extensive edit, including much rewriting, of a book and toolkit for use by parks professionals. The author said she was so happy with the results, she actually cried.|
While outcomes are by definition simply what comes out of an activity, the same outcomes will be valued differently depending on who is doing the perceiving. For example:
- An individual who enjoys solitude and quiet will not value or share an outcome related to meeting new friends in loud, interactive, group activities.
- An exclusive, member-only golf club will have little interest in providing low-cost or free golfing opportunities to the community. It does not see its role as having to increase active lifestyles among the economically challenged; therefore, it will find no perceived benefit in doing so.
In defining your organization's desired outcomes, one perspective would be the "top down" approach. Simply look at its vision, its mission statement. This gives the backdrop to the recreation services to be provided. It is known as the "top down" approach because you start with overall objectives, beliefs and values, and then derive the desired outcomes from them.
Of course, in order to achieve total success, the outcomes desired by the organization are not enough. The outcomes desired by stakeholders and participants also come into play. A truly successful program begins by marrying the desired outcomes of the organization with the desired outcomes of the stakeholders and participants.
|Project:||Press Release - Pure Sanitizer|
|Background:||The client asked for a press release specifically geared towards the US media, to introduce a "superbug"-fighting sanitizing gel.|
PURE's Your Best Line of Defence in the Superbug Battle
Los Angeles – A new group of drug-resistant "superbugs" is attacking America, and we're losing the battle.
Potentially deadly bacteria – Staphylococcus aureus (MRSA), Vancomycin-resistant enterococci (VRE), Clostridium difficile ©. difficile) and Group A streptococcus (GAS – instigator of the so-called flesh-eating disease), among others – have moved beyond crowded, unsanitary breeding grounds such as skid row and prisons and are now infecting our hospitals, gyms, day care centers and homes.
"Everybody in the community can be at risk," according to a spokesperson for the Atlanta-based Centers for Disease Control and Prevention, quoted in a recent article for National Geographic News. And virtually anywhere close contact, improper hygiene, and shared items such as toys, implements and exercise equipment are to found can endanger ordinary people and their families.
Hand-washing and alcohol-based body sanitizers have been, up until now, the sole means of personal protection. But a new product on the market, PURE Instant Sanitizer, goes these considerably better, offering a formula that exceeds even FDA safety standards, killing 99.9% of disease-causing bacteria and fungus – including staph, ringworm, warts and hepatitis – within 15 seconds of application.
The Growing Need
Several years ago, Adam Page and Garrett Olgin, co-owners of a chain of martial arts facilities in the Los Angeles area, realized that bacterial and fungal infections were starting to affect their and other gym owners' clientele.
"Sanitizing the facility wasn't the answer," Page says, "because people carried the bacteria on their bodies. We spent months searching for and trying out different products, but we couldn't find one that was both convenient to use and didn't contain alcohol."
Alcohol-based cleansers, the partners learned, were not only unpleasant, since they tend to dry out and irritate the skin with repeated application, as well as sting on contact with small cuts and abrasions, they also have been proven in several scientific studies to actually contribute to the spread of bacteria.
"When the skin dries, small cracks form," explains Page. "These allow increased ingress to germs. Since the killing properties of alcohol evaporate as soon as it is applied, bacteria and fungus are given an even better chance to spread."
Several manufacturers of alcohol-based sanitizers try to counteract this drying side-effect by adding emollients, such as Aloe Vera, to their products. While such emollients do soothe the skin, they can grow uncomfortably sticky over time.
Worse, this tackiness can act as a "germ magnet," picking up fresh infections from new skin and surface contacts.
The Winning Formula
Page and Olgin finally found an antimicrobial formula developed by healthcare professionals specifically for diabetics and other specialized medical cases. The partners bought the rights to the formula's public usage, repackaged it for ease of application, and renamed their new product PURE Instant Sanitizer.
Unlike regular alcohol-based sanitizers, PURE does not burn and sting small cuts, bruises and scrapes – indeed, it has a soothing effect on them and helps speed healing as well. It does not strip skin of natural oils, leaving it susceptible to seaming and cracking. Instead, it acts as its own emollient, actually leaving the skin cleaner and softer with repeated use, with no sticky residue. PURE is also hypo-allergenic, and safe for all ages and body parts.
Best of all, PURE's germ-killing properties improve with repeated use, continuing to shield the body even after the product itself has been absorbed through the skin.
Although the formula is a close-kept secret, one of PURE's main ingredients is Benzalkonium chloride (BAC), an antiseptic that has been used by the medical community for over 60 years. It is so safe for humans that the FDA has approved it as a germ-killing ingredient in mouthwashes.
In the battle against modern superbugs, PURE Instant Sanitizer acts as invisible, invincible body armor. Whether active in athletics, the medical community, or just plain worried about your own and your family's protection, PURE represents America's first, best line of defence – pure and simple.
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